Dave Malouf
1 min readMay 17, 2018

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These are all great question:

Perception of speed

Many organizations don’t include development in all stages of designing. The hand-off flow is still something that happens at various points in the system. In that way, “waiting” equals delay.

Of course this varies across many different facets but the discourse is generally there across those contexts. So yes, YMMV, but as a vector of our practice it still remains alarming.

Education

I think this is more than just education. I think this is deeper. I can’t teach this. But I do need to figure out how to influence. How do I create a “red pill” (Matrix reference) for this stuff?

Practice …

Design Sprints are a great example of the problem. It is doing design (at pace) in a good way, but it assumes that you can work on the particulate without working on the whole. A forest is more than just a group of trees that happened to grow next to each other. Even if you used a sprint to look at the forest, you are still not looking at trees and forests together in a holistic way.

But the main problem I see right now is that we are having research (in good organizations) done by everyone, design systems done by a squad (or more), and designers mostly being tasked with mockup creation. Their value is in the artifacts they supply downstream to development like a line production system. I know this isn’t always the case, but unforutnately it is the loudest case.

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Dave Malouf
Dave Malouf

Written by Dave Malouf

Dave Malouf is a specialist in Design Operations with over 25yrs experience designing and leading in digital services. I coach ppl and act as a thought partner.

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