Dave Malouf
1 min readOct 31, 2017

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I think before I could really comment on this, what problem are you solving for? For whom? What problems are you causing? (I mean that. All change causes new problems.)

Things I like:

  • collaboration
  • user/customer-centrism

Things that worry me:

  • short-cutting rigor of research & getting false data due to lack of contextually observed behavior. Self-reported data from interviews and surveys needs to always be considered suspect.
  • Diluting the value of design craft by confusing output (a design) with methodology (designing). Again lack of depth in practice.

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Dave Malouf
Dave Malouf

Written by Dave Malouf

Dave Malouf is a specialist in Design Operations with over 25yrs experience designing and leading in digital services. I coach ppl and act as a thought partner.

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