Evaluating Portfolios

Dave Malouf
2 min readNov 7, 2019

What matters most is the story

Kuber portfolio template
Kuber portfolio template

Yesterday during one of my DesignOps workshops — this time at the Design Leadership Summit in Toronto—one of the attendees asked a pretty good question:

When interviewing candidates and having them present their portfolios I’ve noticed a growing trend of candidates presenting directly from their web sites. This has led to a scrolling like presentation instead of using something like slides that are more appropriate. What do you think about this?

Portfolios are a bit controversial. Some people don’t think that a portfolio is a good artifact for evaluating the capabilities of a designer. Some people think that you can’t evaluate a designer without one. Then there is the question of when in the hiring process would be best for requiring a portfolio.

Honestly, across a team of designers seldom the time is taken where a candidate assessment team is calibrated about how they evaluate a portfolio. So, even if a portfolio can be evaluated well, it seldom is.

But the original question was assuming that for a candidate to present themselves with their web site was poor form. At first I was thinking I was going to agree with the assumption of the queston. I mean you are presenting yourself in order to get a job, so you should undersand the absolute best way to do…

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Dave Malouf

Dave Malouf is a specialist in Design Operations with over 25yrs experience designing and leading in digital services. I coach ppl and act as a thought partner.